Arab Psychotic Obsession with DramaĪrab viewers inspired by the show rearranged their lifestyles, rescheduled their days and altered their expectations of marriage and romance, revealing what one group of experts labelled 'APOWD syndrome: Arab Psychotic Obsession with Drama.' The experts, who gathered in Timbuktu for an international media conference in September, said that the “toxic levels” of drama viewership was disrupting established patterns of behaviour and social relations and recommended Arabs revise their viewing habits. Another 67 million viewers tuned in to Sanawat al -Daya'a. The show became a socio-cultural phenomenon as three to four million people tuned in to Noor every night, making it the highest rated show ever in recent Arab television history. ![]() Another Turkish soap, Sanawat al-Daya'a (The Lost Years), also became a hit. Noor took the Arab world by storm as its popularity inspired countless discussions by media analysts and audiences were immediately hooked. ![]() In 2008 Saudi-owned MBC group (’s parent company) dubbed the soap into colloquial Arabic and gave it a prime time slot on its popular channel MBC4 and the show took off, becoming a television phenomenon. The show first aired in Turkey in 2005 to reasonable ratings. The way the show portrayed women and men in a Muslim family was unconventional by Arab standards and aroused the curiosity of millions. Noor, originally 'Gumus' in Turkish, told the story of a young woman who married a powerful yet romantic and loving man named Muhanad. The words that he failed to mention were romantic, entertaining, relatable and inspirational, which is how most of the 85 million people who tuned into the finale of the most popular series ‘Noor’ described it. Un-Islamic, subversive and against God were only some of the words used by Saudi Arabia's grand mufti when he issued his fatwa, or religious decree, slamming the widely popular Turkish soap operas that took the Arab world by storm this year.
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